Branding we made at GÜI, for our own founder's personal project 🦋

“Over the years I've worked not just as a creative director and graphic designer, but also in event production, photo production, art direction, content creation, and communications.

One of the things I love most is being able to pour all of that into a single project at once. And add one of my favorite creative hobbies on top: DJing.

That's how Friends Dancing was born, a party made to see my friends dance.
A project I do purely for the love of it, but that could become something else tomorrow.

Friends Dancing is a fun party made 100% for dancing. Good music, good energy.

For this 3rd edition, I also wanted to use it as a chance to promote GÜI (treating it like a brand event). So together with my team, we created a visual identity that captures the vibes of the night and everything we're capable of at GÜI. ✨

Having small side projects with no pressure other than lighting something up inside you is essential. And deeply healthy for your creativity.”